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Apr242010

NEW VALUE IN DESIGN COMPETITIONS

Saturday, April 24, 2010 at 11:39AM

Image Courtesy of Gary Larson

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." -Charles Darwin

“Everyone is entitled to his own opinion, but not his own facts.” - Daniel Patrick Moynihan

Competition v. Value

It is time to reconsider the fundamental role of the architectural competition. The reconsideration should not occur at the level of the competition brief; this text often belies a deeper interest both architectural and political in its implications. Instead, we propose a rethinking of the competition at the most fundamental level and through the supposition that the proper competition is emblematic of at least a critical piece of architectural practice, if not its entirety in some cases. This aspect of practice is has a highly public profile but also a staggering economic risk factor, which makes it lauded by those who win and maligned by those who try to win. Understanding the competition as a practical consideration to be adapted or denied allows it to be examined closely and subjects it to the same fiduciary scrutiny of any enterprise that manifests itself as a public good. Presuming that there is little current value of the competition to design culture, we propose an open, peer-reviewed format in the work of the entrant. The valuation of the work rejects the idea of an invited jury entirely and delegates the task to the most empathetic and critical peers: the other entrants. Creating this valuation system and strictly limiting the submission requirements to a single image, we hope, will create an analytical tool through which architectural value can be seen as an agile, contextual critique of the discipline and a practice.

Said v Meant

At its essential level a competition is a composition of images and graphics mounted on identically sized supports, presented in absentia by its participants. The winner is selected based on their ability to create and confer the highest effectual relationship to the jury. What is clear though, is that the theoretical relationship does not account for the meta-relationships between the material and the juries. The completion of the meta-relationship, the jury/entrant relationship, comes from the nature of the images themselves and in their recognition and resonance with the jury. This completion, the political project, has elevated itself above the basic project of instrumentality and innovation expected, and in fact asked for, by the competition brief.

This conscious or unconscious separation, and tacit omission of the immaterial networks underscore the need for a new method. It would be naive to presume that any reward is given based on objective value and is considered in a relational vacuum. However, it is strategic to consider the subversion of these established networks in that it has the potential to provide more agency to those who have a voice, but who lack the social capital to avail themselves of an “appropriate” outlet.

Idea v. Image

The history of the competition is intertwined with the attempt to wrest the perception of the architectural profession from the building trades and insert it into the canon of liberal arts. As Stan Allen posits in Practice: Architecture, Technique and Representation that Leon Battista Alberti first attempted this codification. For it to be effective, Allen states, “it was necessary to institute an opposition between the speculative and practical aspects of the arts.”[1] This opposition was the establishment of a theory vs. practice dialectic. Allen explains, “ The need for something called theory arises from the desire to think the discipline in more abstract terms. A separate space for theory is defined, in order to reflect on the nature of the discipline at a distance, while the possibility of cumulative incremental change from within is held in check.”[2] It is this dialectic that we wish to challenge head-on. It is not a difficult stretch of reason to see how the competition structure is in synch with the false dialectic of theory v. practice. The competition is essentially a false creation of calculated chance in a realm dictated by unseen forces. The entry fees, the question and answer pages, the juries; all of the window-dressing of a real test of merit and skill for a system designed to select from particular pool of applicants. Both examples draw battle lines that serve to further the discourse through ideological and technical conflict rather than provide a baseline for achievement but succeed only in muting a majority, denied both their vanity and their virtues.

Spontaneous Architecture

“Spontaneous Architecture” is an idea that offers as much transparency as it does mania. Traditionally, the term "spontaneous" conveys impulsive or unforeseen action that is provocative by implication. This understanding leads to results, which are seldom as interesting as the act itself. Spontaneous Architecture re-imagines spontaneity in the context of architecture's typically slow deliberation, as something more purposed, something with a result that is greater than its impulse. The goal of spontaneity should be taken as a challenge for designers to trust their educations, their perceptions, and their intuition.

All of the traditional modes of competition are either collapsed or discarded. The only fees are those for upkeep of the service. The deadline for entry is restricted to 2 weeks. The product: a single image. Assigning value is left up to the other entrants. All entrants retain their voice, albeit one that can not say “I.” They are asked to be critical of their peers, and to a larger extent their culture (our culture), to determine who has synthesized the false dichotomies into a coherent and powerful argument.

[1] Allen, Stan. Practice: Architecture, Technique and Representation . Postscript by Diana Agrest. Routelege Books 2000. Pp. XV

[2] ibid.

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